A short list of some of our satisfied
Rowing Club, Dalkey, County Dublin, Ireland
Surveillance Equipment, Inc.
Designed Pet Products
Wags Pet Products and Boutique
~ A Concept Salon
Farm and Performance Horses
Farms and Kennels
Russell Terrier Rescue of America
Animal Actors Guild
Farms and Kennels
to the array of clients which we have, we have placed two case studies
of real clients for you to review. Each of these businesses is different,
are small businesses,
which will allow you to see how big and small of projects which we
can do for you. We realize that not everyone has a large budget to spend
on making their business better, so we are more than happy to accept
you as a client for even one service projects. Our goal is to help
when you need help, not to dictate to you the minimum amount of help
which you must get from us.
Case Study One ~ Get Started the Right Way
John Doe is starting a new business in Anytown, USA. He is a plumber with
experience, but he has decided to branch off on his own. He needs new clients
and to get his name out there.
Plan of Action
First, Ace-High Professional talks to John during his free consultation
to learn about what he does and where he sees his business going in the future.
Goals are important to not only us but to our clients. After speaking to
him, and knowing his market area, we make some suggestions to him. He gives
us the ok to begin work by signing a contract stating what we will be doing
for him. He goes to work on the calls that he has already set up appointments
for while Ace-High Professional does the rest of the work to make his business
get started on the pathway to success.
The very next day John has professional full color business cards delivered
to his home office. He is happy to see that they have his business information
correct and that he can start handing them out immediately. He also finds
some other cards in the box which do not quite look like business cards,
but his curiosity is up. They are referral cards. He had wondered how this
idea would work when Ace-High Professional had described them to him, but
he is ready to try it after seeing the quality of the product and the idea
in person. The referral cards are for him to give to his friends, family,
and customers which they will in turn give out to other people.
Each referral card has a code on it for the person who he has given it to
along with an offer for 10% off of services with card presentation for the
person who has been given the card by the friends and other people. Each
code means that the person whose card is used gets something in return such
as a percentage off their future work or even $1.00 a card. It is easy to
keep up with because Ace-High Professional has also given him a program for
his computer to keep track with them. Yes, he has to give something to his
customers and to those referring people to him, but he will get more money
from the work that he is doing. This is a loss-leader program and a highly
effective one at that.
That afternoon, the sign guy, arranged by Ace-High Professional, comes by
to place the signage for the business upon his work truck including the phone
number so that he will get advertising while driving. His website, which
is also now up and running only 24 hours after his initial consultation with
us, is also placed onto the signage so that people can find him on the internet
and look into his work and services. The following day his invoices, work
orders, and all other printed materials are delivered to his door, again
professionally done and a great representation of his company.
Within only three days, a mere 72 hours, John has gone from not being known
as a plumber in the area to being out there in front of the public in many
different ways. He is easy to find on the internet and has the items that
he needs to run his business as professionally as possible. He is well on
his way to the success which he desires and has the tools which he needs
to do it the right way the first time. Contact us to get on your way just
like John did.
Study Two ~ The Established Business
Jane Smith has a professional service business as the owner of a hair salon.
She currently has a website but is not getting any traffic. She has business
cards and the other items that she needs to run her business. She needs to
generate more traffic and get more clients.
Plan of Action
Jane’s story is common among businesses who think that just putting
a website out there means that you will get more customers and business.
Ace-High Professional did some internet research on Jane’s company
prior to her free consultation and found that people could not find it unless
you typed the business name directly in for the search along with the city
and state as there were multiples of salons with the same name. This is a
major problem which is unfortunately shared by many businesses. This was
discussed in her free consultation along with other aspects of her site which
would make her business more effective.
The plan of action meant re-vamping the website a little more since there
were some pages that would be beneficial for a business such as hers which
were not on the site. Following that, Ace-High Professional submitted her
website information and links to all major search engines. They also indexed
her site and placed ways to search her site which meant that her site would
even come up on other searches faster and closer to the top since it was
now easy to find all of the information on her site. Afterwards, we continued
the internet marketing of her business by placing free listings and classified
advertisements on the internet to not only increase her traffic but to get
people finding her listing in many directories. To top it all off, her information
was added to all of the social network sites which meant added views and
potential new clients from their millions of members.
After getting her website completely set up and making sure
that her internet marketing needs were handled, it was time to address
the word of mouth advertising
methods. In her situation, just as with John’s, the referral cards
were found to be the best method at getting business. Rather than offering
real money for the people, she offered a swapping of services idea. Each
referral card continued with a code for each person who they were given to
in order to hand out, Jane’s idea was to assign a value of $1.00 in
services for each card returned to her by a new customer. The new customer
was given $5.00 off their service if they brought the card in. Jane kept
up with the codes on the program that Ace-High Professional gave her to assist
her with it, and every six months, the code totals were printed off with
some of her “helpers” (referrers) getting $60 or more off. That
meant that she had gotten 60 new customers and more from her referrers, had
saved those 60 customers $300 off of their first time services, and in the
process had earned over $5,000 in sales of services (average of $60 per person
for first time services). This profit was something that she would not have
had as quickly without using the referral cards.
To create your own success story, contact
us to get started on your way.
If you have any questions, feel free to contact us at any time. One of our staff
members will address your questions and comments as soon as possible. We
aim to serve you to our fullest ability, and we enjoy creating working relationships
with businesses around the globe.